Printed signs simply aren't as attention-getting as they once were. These days, the eyes and ears of media savvy customers are discriminating, particularly in that much-sought after youth demographic. Then there's the matter of effectiveness. They become out-of-date very quickly, and they're costly and time-consuming to replace. Printed poster displays are seen as old-fashioned and certainly limit a retailer's flexibility. Advertising in the retail setting is changing rapidly.
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